Business Model Design and Innovation
Re-creating the creation, delivery, and capture of value.
Business Design and Innovation targets creating and delivering new value for your customers while capturing a portion of that value for your company.
The business model lies at the core of every thriving company. It represents what makes your company-customer-partner-supplier relationship mutually beneficial. When your company has value creation or capture issues, or opportunities to create new value with partners or for customers, it is time to generate a new business model. Learn how to discover and define new business opportunities for your company, whether it is a start-up or over a century old.
How you will benefit from employing business model innovation
- Your company will have a reliable method for understanding its current business model and developing a new business model
- You will have an effective framework for inquiry that generates new ideas for creating and capturing greater value.
- Alignment of your company's value propositions with customers' needs
- Synergies between all aspects of the business enterprise to create the greatest value for your customers at the least cost to yourself
- Generating ideas to arrive at hard-to-replicate resources that enable you to create unique value for your customers
- Seeing greater opportunities to knit together your suppliers, partners, and customers into new and unique value networks
- Capable business model innovators can thrive indefinitely
What you will learn
- Business model frameworks that represent how businesses create, deliver, and capture value
- How to use business model frameworks as a catalyst to generate new business ideas
- How frameworks help you to better understand your current business
- Business model development techniques
- Design
- Ideation
- Visualization
- Prototyping
- Storytelling
- Scenario-guided
- Business model design process
- Business model assessment
- Business model deployment and management