Business Enterprise Design and Innovation
Designing the whole enterprise
Business Enterprise Design and Innovation guides your company with a relevant, comprehensive, and coherent approach to company-wide innovation and new value creation.
It's imperative to innovate more than your company's offerings, processes, and even business models. Coherence across all aspects of a company makes it more nimble and a more effective competitor. Learn to approach innovation as a discipline pertaining to all aspects of the business enterprise to power your company's capability to perpetually re-create its competitive advantage.
How you will benefit
- Innovation opportunities will not be overlooked
- Integration of innovation in all domains, such as management, business models, and offerings
- Innovation in one area of the company will not be stifled or undermined by lack of innovation in another area
- Innovation will be addressed comprehensively, whether external to the company, with the customer, or internal to the company, to ensure its coherence throughout
- The establishment of innovation discipline that makes sense of innovation wherever it occurs in the company
- More effective use of innovation resources
What you will learn
- The general nature of innovation and new value creation as it applies to all aspects of the business enterprise
- The similarity and differences between the enterprise's domains of innovation
- How to address your company's overall need to innovate
- How the approach to innovation varies from one area of the company to the other
- How the domains of innovation interrelate
- The pattern of innovation—from idea discovery to the mastery that produces value—that applies to all aspects of your business enterprise