About Us

People Behind Business Architecture's Regenerative Offerings

Joe Pine and Kim Korn collaborate on each other's passions: Joe's being helping companies create new high-value experiences and Kim's helping companies to achieve persistent advantage. Through our collaboration, we have found these areas to be surprisingly related, with the knowledge in each complementary. Together, we can provide a richer experience than if we work independently.

Together we have nearly 50 years of experience guiding business leaders through transformations that create new capabilities in their companies. We have applied our skills and knowledge built-up over this time to bring you the suite of regenerative management offerings.

Kim Korn

Kim Korn helps companies unlock their potential to create and sustain advantage. As a management practitioner, Kim has been responsible for invention, innovation, strategy, operations, reengineering, information systems, product development, and business creation. During this time he honed his skills in guiding strategic innovation and corporate transformation. Applying his knowledge and skills built-up over this career to the challenge of competitive advantage, Kim has discovered what we now call regenerative management. Prior to forming BAi, Kim held several positions at Andersen Corporation (Andersen Windows) and Andersen Consulting (Accenture). Kim earned an MBA in Finance and Information Systems from the University of Iowa and attended architecture school for two years at Iowa State University.

See more about Kim on LinkedIn, read his story, or follow him on Twitter.

Joe Pine

Joe Pine is an internationally acclaimed author, speaker, and management advisor and a Visiting Scholar with the Design Lab at MIT. Joe recently co-wrote Authenticity: What Consumers Really Want, which was named one of the top ten business books of the year by Amazon.com and featured in a TIME Magazine cover story on "10 Ideas that are changing the world." It follows the best-selling The Experience Economy: Work Is Theatre & Every Business a Stage, which demonstrates how goods and services are no longer enough; what companies must offer today are experiences—memorable events that engage each customer in an inherently personal way. It was named one of the 100 best business books of all time by 800ceoread. Joe also wrote the award-winning Mass Customization: The New Frontier in Business Competition, which the Financial Times chose the book as one the seven best business books of 1993. 

See more about Joe here and on LinkedIn. Follow him on Twitter.